Who We Are

Jonny Mackrill


Jonny is a Northern Pommie with 18 years’ experience in research and brand strategy. Jonny cut his teeth in research back in the UK,  before arriving in Sydney in 2005.  Prior to starting Elbow, Jonny was MD at Jigsaw, one of Australia’s leading research agencies. He’s also had roles as a strategic planner and brand strategist in creative and communication agencies which adds a unique skill set to Elbow’s offer.

Jonny is Elbow’s heart and soul and the driving force behind the agency. A man who has never backed down from a challenge and has seemingly limitless energy.


Chris Burton


Chris is a proven, healthcare research specialist with 18 years’ insights experience. Aussie born and bred, he’s made his mark at some of Sydney’s most respected healthcare agencies, previously heading up the healthcare teams at Jigsaw and IMS before setting up Elbow.  Chris is a natural born communicator and storyteller with a unique talent for crafting engaging narratives which clients are drawn to.

Well-known as the ‘nicest guy in research’ and Elbow’s rational thinker, he has a unique, calming influence that keeps Elbow steady.


Hasan Parvez

Insight Consultant

Hailing from Blighty and born in London, Hasan shares the same birthday as his movie hero Tom Hanks. An avid lover of culture, he studied French, Spanish and Politics at the University of Nottingham before kicking off his career in research at Kantar Health in the City of Lights, Paris.  HP then returned to London and began honing his qualitative research skills and digital talent at Cello Health Insight, one of Europe’s research power houses.  Arriving on the Sydney shores in mid-2016, Hasan joined the team to evolve and strengthen Elbow’s offer in the digital space.

Fleur Caponong

Senior Insight Consultant

Fleur was born in the tropics on a sock-shaped island in the Philippines and is Elbow’s resident quant wizard.  After obtaining a degree in Communication Research, her first stint in research was as an assistant for the Philippine Government.  She then relocated to Australia in 2005, showcasing her skills at some of Sydney’s most reputable research agencies before joining the Elbow team in early 2017.  A formidable number cruncher, Fleur loves nothing more than getting stuck into a big, juicy data set… and M&Ms.

Jo O’Gorman

Admin Manager

A northern beaches’ girl, Jo is the engine that keeps everything at Elbow running like clockwork.  After graduating with a teaching degree in Human Movement and Health, Jo decided on a career change, which kickstarted her career in events and marketing. Years under the bright lights allowed her to hone her organization and communication skills which she uses to great effect with the team at Elbow.  She’s also married to a real estate agent.

Tracy Mekler


A native of New York City, Tracy, started her career in accounting at Ernst & Young in the Big Apple before gaining 15 years of commercial experience across multiple industries including research, media, advertising, technology and consulting.  As a financial strategist, with a no nonsense attitude, Tracy thrives on working with the team at Elbow to improve processes and help develop strong plans to propel the business forward.  She only drinks her coffee in a take away cup.

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