Make some room for

  • inspiration.
  • new thinking.
  • change.

Why We’re Here

We are Elbow.

A research and strategy agency specialising in healthcare.

We believe problem solving trumps method every time.

Elbow began with a single, guiding principle to make insights work harder in healthcare by providing a better research experience for our clients and helping to nudge the thinking.

We believe that delivering success for our clients comes from putting rigour behind accurately defining the right marketing challenge from the start. Not just answering the research questions.

With this in mind, we created a unique agency that can genuinely deliver insight and strategy, and is purpose-built for today’s marketing world.

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