Push the line

We are a progressive insight and strategy agency that specialises
in healthcare.

We combine evidence with expertise to bridge the gap between research and consultancy.

ELBOW was built on a promise. A ‘make-it-better-than-before’ kind of promise.

We started ELBOW to push the standards in healthcare research by transforming the experience for our client partners and helping to nudge their thinking.

We’re not fixated with set methodologies or models. Instead, a relentless focus on problem solving, delivering outputs that are practical and commercial. We are a new model of agency that continues to adapt to the evolving world of healthcare.

Make some room.


Be extraordinary

We believe in the power of change.

Change is good.

To change is to be fearless.

But we’ve always been fearless. Restless since the very beginning.

Always working on new ways to make things better.

Living in the moment. Putting everything on the line when the opportunity presents itself. Not taking the traditional paths.

It’s this spirit that keeps us growing, evolving, innovating.

Want to change the way you use insights to be more effective?

Talk to us

Thrive together

What is the marketing challenge we are all really trying to solve?

We specialise in:

  • HCP and patient engagement
    • Customer decision mapping
    • Segmentation and Persona development
    • Patient journeys
    • Patient engagement
    • Comms and Channel strategy
  • Strategic direction
    for brands
    • Brand planning and building
    • CVP and positioning
    • In-market execution
    • Performance monitoring
    • Strategic roadmaps
  • Omni-Channel performance
Connect.
CONNECT is our community panel of HCPs and patients

Radiate good vibes

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Jonny Mackrill Joint Managing Director
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Chris Burton Joint Managing Director

A close-knit team with a purposefully diverse collection of talent.

We are approachable and don’t take ourselves too seriously. We encourage and challenge each other to find ways to be better.

We celebrate our successes and learn from the near wins.

We never want to lose sight of our entrepreneurial spirit which got us where we are today.

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Shirley Associate Director
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Cassi Senior Insight Consultant
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Jasmine Insight Consultant
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Dina Finance Manager
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Lianne Director
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Tracy CFO
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Sarah Consultant
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Jewelle Project Manager
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Jeremy Project Manager
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Pauline Analyst
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Dan Project Manager