What They Say

Over the last few years, the team at Elbow have become a true partner.

Elbow’s difference lies in the people, who are not just smart, but are energetic, curious, experienced and downright inspiring. Elbow do all the basics very well, but the team really excels when solving complex marketing problems, often offering creative and innovative research solutions. They are the complete research package.”

Kathy Barber
Global Insights Manager, GSK

The team at Elbow just get it.

Not only the research side of things but they have the marketing nous as well.  Ultimately, it’s all about the insight they uncover and what that allows us as a company to strategically do with that information. They don’t get hung up on the detail of methodology or ‘latest’ technique but are happy to work with us to find the most effective solution.”

Meghann Nikola
Product Manager, Shire

We have worked with Elbow since Chris and Jonny started their agency in 2015. Ever since then their passion for our business continues to shine strong and they are a true extension of our team.

They know how to connect with their customers, they listen and hear our needs. They work hard to understand the business problem and most importantly they genuinely care. Across all the brands they work on they have provided strategic input that is practical, insightful but also useable.”

Caroline Reichard
Business Unit Manager, Teva

We have worked with the Elbow team for a number of years now and have always found the engagement to be very productive.

From the initial brief and early stage refinement, through to defining the best methodologies and frameworks, and then to final presentation and discussions of the research outcomes – the team are always extremely responsive, work within our budgets, and provide great insights which inform our business strategies and tactics. We will continue to work with Elbow and would highly recommend them to other businesses.”

Stephanie Armstrong
Business Unit Director, Zoetis

Elbow are an effective team and a pleasure to work with.

I worked with Elbow prior to my product launch. They listened to our challenges, developed an innovative approach to the research, and delivered insightful results that were on time and clearly presented. Jonny and Chris have a collaborative approach and were involved throughout the process.”

Lindsay Grant
Senior Marketing Manager, Biogen

Collaboration with Elbow is superb.

I love the approach that Jonny and Chris take with their clients. We had excellent outcomes, and it has helped our business immensely.”

Business Unit Manager, AbbVie

Elbow really take the time to understand your business so they can answer the right business questions.

I have used Elbow in a specialist immunology market and they manage to turn around a quality report quickly in a very busy and competitive market which is critical for us.”

Head of Marketing, Top 10 Pharma

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