We started Elbow because we want to challenge convention.

We get a kick out of helping our clients take their brands further than they thought possible.

Jonny Mackrill & Chris Burton


Jonny is a strategic thinker with 15 years’ hands-on experience in research and brand strategy. Jonny cut his teeth in research back in the UK before arriving in Sydney in 2005. Since then he’s worked as a strategic planner and brand strategist in creative and media agencies. More recently he spent five years as Managing Director at Jigsaw, one of Sydney’s most distinguished strategic research agencies. During his time here, he managed the healthcare division of the agency, gaining extensive experience across a diverse range of therapy areas and OTC categories.

Jonny loves connecting businesses with people, uncovering their truths and providing inspiration for the creation of strong brands.


Chris is a proven, healthcare research specialist with 15 years’ experience. Aussie born and bred, he's been successful at some of Sydney’s most respected healthcare agencies. He previously headed up the healthcare division at Jigsaw and more recently was an Engagement Manager at IMS Health. A qualitative expert, Chris has unparalleled, therapeutic category knowledge, partnering with a ‘who’s who’ of global pharmaceutical companies throughout his career. His core skills lie in bringing the voice of the audience to the client with a strong, commercial outlook in mind. More than anything, Chris is driven by the opportunity to use his specialist know-how to make a positive impact on the complex world of healthcare.


P 0424 369 007
E hello@elbowsydney.com.au

Level 4, 50 Yeo Street
Neutral Bay
NSW 2089